About Us

The People Behind OBMco.

Leadership & Event Operations

SHEENA WILLIS

Founder & Executive Director

Business Inquiries

For municipal partnerships, venue collaborations, sponsorship opportunities, and professional inquiries, we'd love to connect!

Get In Touch

*email are typically answered within 24-48 business hours. Event days and weekends may have delayed response.

ACHIEVeMENTS

2026 Influential Women Recognition

2024 Lake & Sumter Style Magazine - 40 Under 40

2023 Florida Festival & Events Association - SunSational Award - Multi-Agency Collaborative Program

2023 Women on the Rise Finalist - Community Impact Leader

Orange Blossom Market Co. is built on community, collaboration, and leadership. We are honored to be recognized by organizations that celebrate entrepreneurship, professional excellence, and service.

Working from home and for herself, Sheena often felt the weight of loneliness that even her loved ones couldn’t ease. Determined to find genuine connection, she set out to build a community where everyone feels welcome and supported — a place that brings real value to small business owners like herself.

Over time, she gained the confidence to turn that vision into reality through Orange Blossom Market Co. (OBMco.). Today, OBMco. connects talented small business vendors with audiences they might never reach otherwise. At the same time, we proudly partner with municipalities, non-profits, and event venues to provide a trustworthy source of high-quality, carefully curated vendors, helping these organizations grow their reputation for hosting exceptional events.

What might take an entire parks and recreation team weeks to coordinate, OBMco. steamlines through our experience, established vendor relationships and professional event managment, allowing our partners to focus their time and energy on the bigger picture.

We hold our vendors to a high standard because our community deserves the best. Every market is juried, and all potential vendors go through an application process that helps us curate events that benefit the community, the small businesses involved, and the market as a whole.

If you’d like to collaborate, book OBMco. to manage your next event, or join our vendor community, we’d love to hear from you.

Reach out today — let’s build something beautiful together.

Influential women

Recognized by Influential Women for leadership, entrepreneurship, and professional impact within the business community.

Women's food alliance

Serving in a leadership role to foster collaboration, education, amd meaningful connections for women in the food, hospitality, and event industries.

Rosa Olivo

Senior Event Operations Manager

An Event Specialist for Orange Blossom Market Co. since 2022, where she brings community, creativity, and connection to life at every event with years of experience.

She is passionate about uplifting entrepreneurs and creating memorable experiences. Rosa is also known for her supportive spirit, positive energy, and ability to make every vendor feel seen and valued.

Marlena

Marlena has been supporting Orange Blossom Market Co. events since 2022. She assists on event days with vendor check-in and booth placement, helping ensure load-in runs smoothly and vendors feel welcomed and supported from the moment they arrive.

Caitlin

Caitlin is one of our newest and brightest, bringing enthusiasm, reliability, and a natural talent for hospitality to every event.

Her positive attitude and strong work ethic make her an invaluable part of our team, and we’re excited to see her grow in the world of event coordination.

Julie

Julie supports Orange Blossom Market Co. at special events, assisting with vendor support and day-of visibility efforts to help welcome and direct guests to our markets.

Jordyn

Jordyn recently joined our team and we’re so excited to have her! She’s dependable, follows directions well, and helps capture social media clips and photos at our events. We’re grateful to have her as part of the Orange Blossom Market Co. crew.

Kenni

Kennni is the Marketing and Events Intern for Orange Blossom Market Co. She supports event preparation, communication, and day of operations while gathering hands on experience in the event management industry.

Creative & promotion partners

Jessica

Event Photographer | Jessica Taylor Photography

Owner of Jessica Taylor Photography, Jessica is the creative eye behind Orange Blossom Market Co.’s event photography since 2023. From candid interactions to the little details that make each event unique, she captures the moments, people, and experiences that bring our markets to life.

Her photography helps us tell the stories of our vendors, celebrate our communities, and preserve the memories made along the way.

Danielle

Social Media Strategist | Bloom & Glow Social

Danielle is the creative mind behind Bloom & Glow Social and the social media strategist for Orange Blossom Market Co. With an eye for engaging content and authentic storytelling, she helps bring our markets, vendors, and community connections to life across social media.

From highlighting the small businesses that make our events special to capturing the energy of market days, Danielle helps us share the Orange Blossom Market Co. experience with audiences both near and far.

Spencer

Event Promotions & Public Relations | Big Mouth Events

Spencer, owner of Big Mouth Events, leads promotional efforts and public relations for Orange Blossom Market Co. Through strategic marketing, community outreach, and event promotion, he helps expand our reach, build excitement, and connect our events with the communities we serve.

Trusted by Our Vendor Community

Orange Blossom is one of the best around!! Sheena runs a lot of markets in the local area and does it with ease. Her events are well organized, on time, and most of all fun!!! I highly recommend coming out to these markets or applying to be a part of this inclusive women’s community.

Angie King

The owner, Sheena, is an incredible woman who truly cares about small business owners and their success. She will go out of her way to make connections for people, offers incredible market opportunities, and has created a weekly get together for business owners to connect and grow. I cannot recommend Sheena and her company enough.

Megan Slaton

My husband and I have owned multiple successful small businesses. But when we relocated to central Florida to launch yet another one, Sheena was the person who helped guide us in the right direction. She’s knowledgeable, professional and trustworthy. Her networking opportunities are of immeasurable value to entrepreneurs. And, the vendor markets she creates are well-curated and magnificently marketed. If you have the opportunity to work with Orange Blossom Market Co, jump on it.